Do-It-Yourself: Quick & Dirty Digital Video Marketing
    By February 22, 2012

    Adrienne Lynch

    Digital Video is here to stay and if your nonprofit isn’t using it as a marketing tool, get with it or get left behind.  According to Neilsen, 143 million people watch video on the Internet. That means nearly half of the people who watch TV (288 million), hop onto their computers ...

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    Providing Social Media “Value” Through Video
    By February 21, 2012

    Justin Ware

    We have billions (I think) of options online. No matter what you’re in the mood for perusing, the web has you covered. Cuddly pictures of baby penguins? No problem. Comedy of all types via YouTube and various other channels? Of course. Activist content for any cause? You betcha. Which is ...

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    Video Marketing- What Have We Learned?
    By February 17, 2012

    We had a great discussion Wednesday afternoon on #NPtalk Twitter chat.  Too many questions and too many answers, I think.  So let me condense what I know and insert some wisdom that others shared. Where to Purchase Video Equipment Non-profits can effectively use video to tell their clients’ stories or ...

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    Setting Nonprofit Goals For Success
    By February 16, 2012

    Robert Rowell

    As a responsible non-profit professional passionate about your organization’s mission, you have worked hard on setting goals for the year. You know that goals are essential for monitoring your efforts and for giving direction to your activities. But how do you ensure success with the goals you have set for ...

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    Google + w/guest Ephraim Gopin- #NPtalk 2/22/2012
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    Heather Markovich

    Google Plus is the newest social media platform which has everyone’s head spinning. You’re already on Twitter and Facebook, you’re managing a blog, YouTube and Flickr account- who has time for another outlet?! Yet Google Plus has a number of advantages which benefit the nonprofit community. This chat will look ...

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    How NGOs Can Really Use Video
    By February 14, 2012

    “It’s too expensive.” “It’s too much work.” “Nobody watches anyway.” There are lots of reasons people use for not diving into the video pool. After all, lots of people have tried it, saw little return, and then abandoned the concept. It’s understandable because video IS a lot of work; it ...

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