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Nonprofit Content Marketing

Do you know where your music, photos or video came from? Does your audience?
By February 27, 2012

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As a videographer and photographer, I can relate to both the temptation and the condemnation of digital plagiarism (or if you want to get technical – copyright infringement). You know what I’m talking about. Don’t play coy. It happens any time you’re assembling a blog post, a slideshow, a PowerPoint ...

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Do-It-Yourself: Quick & Dirty Digital Video Marketing
By February 22, 2012

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Digital Video is here to stay and if your nonprofit isn’t using it as a marketing tool, get with it or get left behind.  According to Neilsen, 143 million people watch video on the Internet. That means nearly half of the people who watch TV (288 million), hop onto their computers ...

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Providing Social Media “Value” Through Video
By February 21, 2012

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We have billions (I think) of options online. No matter what you’re in the mood for perusing, the web has you covered. Cuddly pictures of baby penguins? No problem. Comedy of all types via YouTube and various other channels? Of course. Activist content for any cause? You betcha. Which is ...

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Video Marketing- What Have We Learned?
By February 17, 2012

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We had a great discussion Wednesday afternoon on #NPtalk Twitter chat.  Too many questions and too many answers, I think.  So let me condense what I know and insert some wisdom that others shared. Where to Purchase Video Equipment Non-profits can effectively use video to tell their clients’ stories or ...

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