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Nonprofit Communications

The Kony 2012 campaign video from Invisible Children broke on March 5, 2012. If you are in another time or on another planet, you may have to look in the Earth Archives for background. With 40 million views in the first two earth days, the video quickly made history. Millions ...

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  When I was asked to write this article, I admit to being a little shocked. I’ve written numerous posts, both stand-alone and series. But I felt the series I had just written (which prompted the request) on the Power of Stories in Organizational Culture left plenty of room for ...

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As a responsible non-profit professional passionate about your organization’s mission, you have worked hard on setting goals for the year. You know that goals are essential for monitoring your efforts and for giving direction to your activities. But how do you ensure success with the goals you have set for ...

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“It’s too expensive.” “It’s too much work.” “Nobody watches anyway.” There are lots of reasons people use for not diving into the video pool. After all, lots of people have tried it, saw little return, and then abandoned the concept. It’s understandable because video IS a lot of work; it ...

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On Wednesday I had the pleasure of being a guest host for the week’s #NPTalk on QR Code mania.  What a blast!  The hour went by so quickly with such great dialog.  We even had some great laughs over BillboardQRCodes!  All fun aside, I felt compiling the important key take ...

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QR Codes- they seem to be popping up everywhere. But what a lot of people may not know is the potential for these small codes to be immensely beneficial to nonprofit marketing. Interested in what they are and how to use them? Here’s a brief glimpse: 1. “What are QR ...

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