Moving Community Online to the Offline World: The Tweetup w/guest Liz Heinecke – #NPtalk Transcript 3/7/2012

March 5, 2012 · 0 comments

in Featured Post, NpTalk Transcripts

“…your company has a fan base. They won’t think of themselves as fans until they’re in a room with like-minded people. They won’t think of themselves as members of a community until you bring them together.”  - David Rosen (@davidhrosen) from “How to host a Tweetup – Lessons from NASATweetup”

Creating community online takes time and dedication, but oftentimes keeping that community online is not ideal to really engage and bring people deeper into your cause. One option is to create a well-crafted tweetup to promote your organization, engage your users and bring people into the fold of your organization. For this chat we discussed how to create a stellar tweetup that will have people talking well before and after the event helping to grow your community and build a stronger online and offline presence.

Our special guest was Liz Heinecke. Liz engages people in science by making it as easy as baking cookies. In November of 2009, she created kitchenpantryscientist.com, where she posts “simple recipes for real science.” You can find her on Twitter @kitchpantrysci. To further spread the love of science, Liz is developing @kidscienceapp, which you’ll soon be able to download (free) from the App Store. She’s an Earth Ambassador for NASA and a volunteer for Children’s Defense Fund of Minnesota.

Chat Questions:

Q1 What exactly is a tweetup?

Q2 Who should you invite to a tweetup?

Q3 How do you get people to register and then to actually come to the event?

Q4 How long should a tweetup be?

Q5 What will help make your tweetup a success?

Q6 How do you make sure people get the information right?

Q7 How do you encourage people to tweet from the event?

Q8 If I am planning a tweetup what’s a good resource or resources?

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Hi I'm Nicole Harrison, founder of SocialNicole a full service social media agency. This blog is all about using social technology to connect, engage and grow companies. If you liked the post, consider signing up for our monthly enews packed full of everything social. Thanks for visiting!

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