The advent of Facebook Pages gave nonprofits a way to engage directly with the half a billion people on the network, many of whom would otherwise be hard for organizations to reach. Beyond establishing your own page, however, nonprofits can gain great value by “liking” other pages.
Why Follow Other Pages?
Liking other Pages is a great way to stay up to date on what’s going on in the world, the sector and in your corner of it. Additionally, it’s a great way to develop relationships with other nonprofits and groups to share best practices, form partnerships and even set up sponsorships. Finally, everything you do on Facebook communicates something about your organization to your audience. So show your volunteers and other constituents that you’re an active member of the online community, and they’ll be more inclined to become more involved with you.
Which Pages Should You Follow?
Unfortunately, there’s not yet a comprehensive list of Facebook Pages that nonprofits should follow. So we listed some of our favorites below for you to check out.
Pages That Will Help You Communicate Your Message to Potential Volunteers
Pages for Professional Development in Volunteer Engagement
Pages to Connect You With Other Organizations and Keep You Up-To-Date
Some Examples of Nonprofits Doing a Great Job on Facebook
As an individual, you can “like” these Pages by clicking on the big “Like” button at the top of their Page. If you want your organization to follow them, you can choose them as one of your Page’s “favorites” by clicking “add to my page’s favorites” below the profile picture.
Which Facebook Pages does your nonprofit follow? Suggest some more for us in the comments!
This post was originally published on December 21, 2010 on Engaging Volunteers.
Photos Courtesy of Engaging Volunteers and Flickr.
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