On 8/15/12 during #NPtalk we talked about nonprofit influencer scans and tools. We were joined by special guest, Lauren Melcher. Lauren Melcher (@lgmelcher), a Digital Strategist for Weber Shandwick (@wsmpls), has plenty of experience finding and utilizing these tools and brings some great perspective to the table when she joins us for chats!
Make sure you join us every Wednesday for #NPtalk and don’t forget your #NPtalk hashtag! The chat begins at 2pmCST– we look forward to seeing you there!
- Is it important for your organization to research influencers? Is it part of your social strategy? Why or why not?
- What tools do you usually use for research?
- How often do you scan the landscape of your nonprofit’s conversation topics online?
- What do find works well when it comes to landscape scans and influencer identification? What doesn’t?
- How do you apply these findings to your overall communications strategy?