Six Steps on How to Launch a Product

When you launch a new product, you get to attract more consumers as well as influential buyers and also inform the public about your product. Your launch should be informative and exciting, but it is not always easy to accomplish these goals. This can sometimes be difficult because unlike other efforts of marketing you only have one chance to get it right. If you want to get the launch right, it is going to take a lot of careful planning, research, and measuring, some of which must be done before development phase. Here are several things that you can make the launch a success.

Planning. When you want to launch a product you need to do research on products of your competitors. Do research of products similar to the one you are planning to launch. You can check websites, brochures and other sources of information. Then use the information to position your launch towards the ways in which your product is much better and different than the competitors. Also, through planning, you get to understand the market well enough because no matter how great the product is if it doesn’t fit then there will be an immense challenge of getting customers traction.

Get people to test your product. One amazing way to get some good promotion going and finding out what people like about your product is to give people free samples and allow them to test it out. You can use their feedback to help you market the product like gaining customers testimonials. You can do these through a focus group to gain insight into consumer behavior. You may even do a limited time launch of the product, like the example of the 2017 Tapping World Summit. Then use the feedback as guidance for your next launch window.

Cultivate influencers in your industry. You need to reach out to people who influence your target audience. Well before you launch a product, get to know how your audience will hear about your product. It can either be through analysts, bloggers or influential people in a community. You need to reach out to these people in advance and get their feedback on what you are doing. Then, when you launch, enlist these people to spread the word about your product.

Make your product available to cultural influencers. You can do this weeks before actual launch. Give a free sample and encourage these people to use your products. Then you can arrange for them to be interviewed about your products. So through this, you can arrange for your launch day. Then, send emails to prospect influencers and ask them for feedback.

Use social media to get the word out. You can use social media like YouTube, Twitter, Facebook, etc. to advertise your new product. Post content that shows your products or of people using your product. Use these social channels for more meaningful engagement.

Keep the momentum going. It is important to note that when you end your product launch, it makes the beginning of building successful long-term sales strategy. People get excited to get their products up and running, but forget to consider the next move. So make sure that you are planning your future and have a conversation with prospects about where your current solution is going.

Tips For Marketing Diet Products Online In 2016

There are hundreds of thousands of different diet products in the marketplace, so it can be difficult to convince consumers to purchase your diet products. What’s more, many of your competitors will have hundreds of thousands of dollars to spend on marketing and advertising, making your task even more difficult. That said, by implementing the right marketing strategies, there is no reason why you can’t start to see your own sales figure increase.

Social Media

If your marketing campaign does not include utilizing social media platforms, such as Twitter, Facebook and Google+, to attract new customers, you may struggle this year. Create a twitter account specifically for your company and then try to publish as many interesting tweets that are related to your diet products as possible. Imagine if you published just one tweet that went viral how many potential customer you could reach?

In order to increase the chances of your tweets getting noticed, make sure that you include popular, but relevant, #hashtags. When it comes to Facebook, you can publish longer posts and interact with potential customers on a more personal level. Facebook also provides you with the perfect platform to up-sell your products and encourage repeat purchases from past customers.


Creating a YouTube channel featuring videos about weight loss is an effective way to generate more sales of your diet products. Just make sure to include a link to your product website, like this 3 Week Diet page on, in the description box of every video you upload. In addition, you should consider uploading reviews videos, which showcase your products and explain to viewers exactly why they need your diet products in their life.

If you are not a natural in front of the camera, do not be a afraid to outsource this work. Many people will be willing to provide you with a free video review in exchange for receiving one of your products free of charge. Another way to utilize YouTube to market your products is to purchase advertising for your products on channels that already have an established subscriber base who are interested in losing weight.

In-App Advertising

Almost everyone is using a smartphone these days, so buying in-app advertising can be a great way to reach new customers. What’s more, many mobile advertising networks will allow you to purchase as few as 1000 ad views, so purchasing in-app ads doesn’t have to blow your entire marketing budget.

Experiment with different types of ads and track all the results, so that you can invest future funds in the ones that deliver the best results. Creating your own app that is directly related to weight loss is also a great way to boost sales of your diet products, but will require a larger initial investment.

If you implement some of the tips and strategies outlined in this article, you should have no problem creating an effective marketing campaign. However, you need to keep in mind that the diet products industry is saturated and you are up against huge competition. As long as you stay focused and determined, however, you should see a dramatic increase in your monthly sales figures.